MEET
As you’re launching into your winter ministries, now is the perfect time to prepare your year-end giving campaign.
December 9, 2019
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As you’re launching into your winter ministries, now is the perfect time to prepare your year-end giving campaign.
And we know – your ministry teams likely don’t think they can add one more thing to their schedules. But here are four things you can start doing this week to help meet (or even exceed) your year-end giving goals.
By laying the groundwork now, your year-end giving efforts will be that much more effective and you’ll start the new calendar year on even more solid financial footing.
Missed Part 1? Check it out here: "Engage The Hearts of Your Givers Pt. 1"
When online giving started to gain traction years ago, churches were slow to respond. Fortunately, church leaders have come around – only to realize that simply offering an online giving option doesn’t mean people will automatically start giving.
Because 'offering' the opportunity to give online is only half the formula.
The option alone does not make someone generous; simply offering online giving does nothing to cultivate the generous habits of individuals and families.
People give to a vision, not to a line item, budget or project. And if we believe that giving is an external reality of an inward commitment, then we can safely make the assumption that those who give are ‘all in.’
And when churches integrate their online giving with their church management software, they experience a measurable increase in online giving participation and greater clarity about the people in their pews.
There are several ways a church management system can enhance your church’s ability to cultivate online giving and increase generosity. Here are just a few to consider:
***PRO TIP: Put a ‘give now’ button on your homepage.
***BONUS PRO TIP: Did you know people are more likely to click on buttons than links? And they’re even more likely to click on that button if it is red instead of green?
Missed Part 1? Check it out here: "Engage The Hearts of Your Givers Pt. 1"
Here’s the bottom line: By connecting your online giving process with your church management system, you increase your ability to better steward and care for your people. When you care for people more effectively, they tend to give more frequently. And when your givers can see the names and faces of people whose lives are better because of their gifts, that support becomes even more meaningful.
There's always a next step:
Turn your focus to elevating the giving conversation in your church and download "The Ultimate Year-End Giving Resources."
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